social-media-insights

Analyze and manage Microsoft Advertising (Bing Ads) through Windsor.ai. Use when the user asks about their Microsoft Ads performance — pulling live campaign, ad group, keyword, or ad metrics (spend, impressions, clicks, CTR, CPC, conversions, CPA, ROAS), comparing date ranges, or finding top or underperforming campaigns or ad groups — or when they want to pause or enable a campaign or ad group, or change a campaign's daily budget. Do not use for other ad platforms (Google Ads, Meta/Facebook Ads, TikTok Ads, LinkedIn Ads), organic Bing or web search rankings, or website analytics.

Report, rank, compare, and trend web analytics performance across Google Analytics 4 and Google Search Console through Windsor.ai. Use when the user asks about sessions, users, engagement rate, conversions, and revenue from GA4; clicks, impressions, CTR, and average position from Search Console. Do not use to change anything, to connect an account, or to schedule exports - route those to the sibling skills.

Analyze TikTok account (organic) performance through Windsor.ai. Use when the user asks about their TikTok personal or business account's organic insights — video views, likes, comments, shares, followers, profile views, or audience breakdowns by country, age, gender, or active hour. Do not use for TikTok Ads (those live in the TikTok Ads connector), other platforms, or publishing videos.

Analyze and manage TikTok Ads through Windsor.ai. Use when the user asks about their TikTok Ads performance — pulling live campaign, ad group, or ad metrics (spend, impressions, clicks, conversions, CPA, ROAS), comparing date ranges, or finding top or underperforming campaigns — or when they want to pause or enable a campaign, ad group, or ad, or change a campaign or ad group budget. Do not use for TikTok organic (that's the TikTok Organic connector — no ad or cost data there), or other ad platforms (Meta/Facebook, Google, LinkedIn, Microsoft Ads).

Create new items on Instagram, Facebook Pages, TikTok, YouTube, LinkedIn Pages, and Google Business Profile through Windsor.ai - publish image, video, carousel, and story posts and comment on posts on Instagram; publish text and photo posts on Facebook Pages; publish text and image posts on LinkedIn Pages; create posts, reply to reviews, and update photos, hours, and open status on Google Business Profile. Use when the user wants to create, publish, or post something new. Collect inputs, show the full draft, create only after confirmation.

Analyze and manage LinkedIn Ads through Windsor.ai. Use when the user asks about their LinkedIn Ads performance — spend, impressions, clicks, CTR, CPC, conversions, or leads at campaign, campaign-group, or creative level, with member demographic breakdowns — or wants to pause/enable a campaign, campaign group, or creative, or change a campaign or campaign-group budget. Do not use for LinkedIn organic company-page data (that's the LinkedIn Organic connector), other ad platforms, or GA4/web analytics.

Analyze Klaviyo email and SMS performance and manage flows through Windsor.ai. Use when the user asks about their Klaviyo campaigns, flows, lists, or metrics — opens, clicks, conversions, revenue, unsubscribes — or wants to create a flow or change a flow's status (draft / manual / live). Do not use for other email platforms (Mailchimp, Brevo, …), ad campaigns, or writing email copy.

Connect, reconnect, or add accounts for any of the 350+ sources Windsor.ai supports - Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Microsoft Ads, Amazon Ads, Instagram, Facebook Pages, LinkedIn Pages, YouTube, TikTok, Google Business Profile, GA4, Search Console, HubSpot, Salesforce, Pipedrive, GoHighLevel, Shopify, Amazon Seller Central, Klaviyo, Stripe, QuickBooks, Xero, BigQuery, Snowflake, Google Sheets, and more - and resolve which connected account a request means. Use when the user wants to connect or set up a source, asks what is connected or available, sees no data, or hits a permission or sign-in error. Do not use for analysis or changes.

Move issues and external PRs through a state machine of triage roles, categorise, verify, grill if needed, and write agent-ready briefs.

Build and sharpen a project's domain model. Use when discussing codebase terminology, writing or editing a GLOSSARY.md, or recording or editing an ADR.

Writing documents for agents. Use when creating or editing skills, or modifying AGENTS.md or CLAUDE.md.

Writing, exploit; assemble raw material into a journey of beats, grounding each term before a beat leans on it.

Writing, exploit: shape raw material into an article, paragraph by paragraph.

Writing, explore: mine raw fragments, no structure yet.

Use when you have a spec or requirements for a multi-step task, before touching code

Use when creating new skills, editing existing skills, or verifying skills work before deployment