Netflix will give WBD movies 45-day theater exclusivity if deal goes through
The fate of Warner Bros. Discovery remains the biggest story in Hollywood, with Paramount Skydance refusing to back down from its rival bid to the proposed Netflix acquisition of the company. If the Netflix deal does go through, the company’s co-chief executive, Ted Sarandos, has attempted to ease concerns around what that could mean for theaters.
In an interview with The New York Times, Sarandos responded to a question about his company’s commitment to the theatrical business by insisting that he has no interest in bringing a swift end to it. "We will run that business largely like it is today, with 45-day windows," he said. "I’m giving you a hard number. If we’re going to be in the theatrical business, and we are, we’re competitive people — we want to win. I want to win opening weekend. I want to win box office."
Prior to this new NYT interview’s publication, Deadline reported that it had been told by sources that Netflix was supportive of a 17-day window, which would obviously be far more damaging to theaters. This came after the Stranger Things finale reportedly banked north of $25m during its brief theatrical run over New Year’s Eve and New Year’s Day.
Sarandos was also asked if he regretted saying the theatrical business as we know it today is an "outmoded" idea. He told the NYT: "You have to listen to that quote again. I said 'outmoded for some.' I mean, like the town that 'Sinners' is supposed to be set in does not have a movie theater there. For those folks, it’s certainly outmoded. You’re not going to get in the car and go to the next town to go see a movie." (Movies are actually nascent technology in Sinners, which is set in the 1930s. Bad example, Ted!) He went on to explain that for someone like his daughter, who lives in Manhattan and has a number of theaters within walking distance of her home, the term does not apply in the same way.
The Netflix co-chief exec’s latest comments seem to be designed to appease theater owners as much as the movie-going public, after a number of chains opposed the proposed WBD sale. "Such an acquisition will further consolidate control over production and distribution of motion pictures in the hands of a single, dominant, global streaming platform in a market that is already highly concentrated," said trade organization Cinema United in a statement to Congress.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/netflix-will-give-wbd-movies-45-day-theater-exclusivity-if-deal-goes-through-141223786.html?src=rss
