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Instagram reaches 3 billion monthly users
Instagram reaches 3 billion monthly users

Nearly 15 years in, Instagram has passed a new milestone: the app now reaches 3 billion monthly users, Mark Zuckerberg shared in a post on Threads. That's up from 2 billion monthly users in 2022.
Meta doesn't regularly share monthly or daily user numbers for its "family" of apps, but Facebook reached 2 billion daily users in 2023; WhatsApp passed 2 billion monthly users in 2020. The company reported 3.48 billion "daily active people" across facebook, WhatsApp and Messenger last quarter.
Meta shared the latest metric as it reportedly plans some significant changes to Instagram. According to Bloomberg, Meta will soon make Reels an even more prominent part of the app. Instagram exec Adam Mosseri told the publication that users will see a redesigned navigation bar that will "highlight private messaging and Reels." The company will also run a test in South Korea and India that will allow users to set Reels as the default feed for the app. (Instagram's newly-announced iPad app already makes Reels the default feed in order "to reflect how people use bigger screens today," the company has said.)
It's probably no coincidence that these changes come as the United States government edges closer toward an agreement that will put the US version of TikTok largely in the hands of US-based investors. Despite more than a year of uncertainty surrounding the app's future in the United States, TikTok is still a formidable competitor to Meta more broadly and Instagram specifically.This article originally appeared on Engadget at https://www.engadget.com/social-media/instagram-reaches-3-billion-monthly-users-160554420.html?src=rss

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How to use (or turn off) your Instagram Map
How to use (or turn off) your Instagram Map

<p><a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:1;pos:1" class="no-affiliate-link" href="https://www.engadget.com/apps/instagram-adds-a-new-friends-map-fea [...]

Match Score: 112.73

Adam Mosseri says 'people are confused' about how the Instagram map works
Adam Mosseri says 'people are confused' about how the Instagram map works

<p>Yesterday, Meta introduced a <a data-i13n="cpos:1;pos:1" href="https://www.engadget.com/apps/instagram-adds-a-new-friends-map-feature-that-sure-looks-a-lot-like-the-snap-map [...]

Match Score: 88.86

What we’ve learned from FTC v. Meta antitrust trial
What we’ve learned from FTC v. Meta antitrust trial

<p>Meta is facing its biggest existential threat in its history. Years after the Federal Trade Commission <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:1;pos:1" class=&quo [...]

Match Score: 80.05

Instagram will start handing out awards to select creators
Instagram will start handing out awards to select creators

<p>Instagram <a data-i13n="cpos:1;pos:1" href="https://creators.instagram.com/blog/introducing-instagram-rings">is launching its own</a> awards program, <a dat [...]

Match Score: 64.96

Instagram swoops in with 3-minute Reels and rectangular profile grids as the TikTok ban gets real
Instagram swoops in with 3-minute Reels and rectangular profile grids as th

<p>Instagram is rolling out a bunch of changes this weekend that will conveniently make it look a lot more like TikTok, which <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:1;po [...]

Match Score: 64.13

Instagram's former CEO testifies Zuckerberg thought the app was a ‘threat’ to Facebook
Instagram's former CEO testifies Zuckerberg thought the app was a ‘threat

<p>Facebook acquired Instagram in 2012 for $1 billion, but tensions between Mark Zuckerberg and the app’s founders persisted for years afterward. On Tuesday, Instagram’s former CEO and cofou [...]

Match Score: 52.77

ChatGPT Search reaches approximately 41 million monthly users in the EU
ChatGPT Search reaches approximately 41 million monthly users in the EU

<p><img width="1456" height="816" src="https://the-decoder.com/wp-content/uploads/2025/02/graph_growing_illustration_growth.png" class="attachment-full size [...]

Match Score: 52.48

Instagram will let you watch Reels at twice the speed
Instagram will let you watch Reels at twice the speed

<p>Instagram has rolled out an update for Reels that will let users go through more of them more quickly. As <a data-i13n="cpos:1;pos:1" href="https://techcrunch.com/2025/03/27 [...]

Match Score: 52.20

Instagram adds inbox management tools for creators and big accounts
Instagram adds inbox management tools for creators and big accounts

<p>Big-time creators on Instagram just got a bit of welcome news. The platform is introducing <a data-i13n="cpos:1;pos:1" href="https://www.instagram.com/p/DN8eCTQEXDE/?img_ind [...]

Match Score: 50.50