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IKEA's new wireless charger is as cute as it is practical

IKEA's revamp of its smart home products doesn't end with Matter support. The furniture and home goods company also has a line of new Qi wireless chargers, the best of which, the VÄSTMÄRKE wireless charger, combines the functionality of a PopSockets-style phone grip with cable storage.The $10 VÄSTMÄRKE wireless charger is reminiscent of a bagel or donut, if you could take the top half of those ring-shaped foods and turn them inside out to create a cozy grip for your fingers. That same red silicone design also makes for a perfect place to store the charger's built-in USB-C cable, according to IKEA's product page, and otherwise acts as a playful replacement for what can be a pretty boring smartphone accessory.A VÄSTMÄRKE wireless charger with its top half unfolded so fingers can grip it.IKEAVÄSTMÄRKE offers Qi2 charging speeds and can magnetically attach to iPhones with MagSafe or Pixel phones with Google's Pixelsnap magnets. If you're interested in something a bit more discrete, the $25 VÄSTMÄRKE wireless charger with lighting is a bowl-shaped charger with a column in the center for attaching a smartphone, and room around it for keys or your wallet.IKEA has had multiple different ideas over the years for how smart home tech should integrate with its minimalist and user-friendly furniture. The company's partnership with Sonos ended in May 2025, which produced lights and picture frames with smart speakers built-in. Since then, the company has announced a new Bluetooth speaker and started rolling out a new collection of Matter-connected remotes, lights and sensors.This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/ikeas-new-wireless-charger-is-as-cute-as-it-is-practical-195013422.html?src=rss