AI Shopping Doesn’t Move As Quickly As Brands Believe
AI has quickly become part of how consumers research products. Adobe Analytics found that traffic from generative AI tools to U.S. retail sites grew 693.4 percent during the 2025 holiday season compared with the previous year. A year earlier, Adobe found that 39 percent of surveyed U.S. consumers had already used generative AI for online shopping, with product research and recommendations among the most common uses. The technology companies behind these systems have responded by building…
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