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Google says its European 'experiment' shows news is worthless to its ad business

In November, Google said it would conduct a "test" in eight European countries that would omit results from EU-based news publishers for a small percentage of users. The results are in, and the survey says the news has no meaningful monetary value for the company. But the "public experiment" was hardly done for scientific curiosity. European copyright law says the company must pay publishers for using snippets from articles, and Google will likely use the data to try to kneecap news outlets&#39; negotiating leverage.<br /> "During our negotiations to comply with the European Copyright Directive (EUCD), we&#39;ve seen a number of inaccurate reports that vastly overestimate the value of news content to Google," the company bluntly wrote in its blog post explaining the experiment&#39;s results. "The results have now come in: European news content in Search has no measurable impact on ad revenue for Google."<br /> Google Economics Director Paul Liu said that when the company removed news content from one percent of users in Belgium, Croatia, Denmark, Greece, Italy, the Netherlands, Poland and Spain, it saw no change in ad revenue and only a 0.8 percent drop in usage. (It initially included France, but a court warned the company that it would break a previous agreement and face fines, so it backed out.) Liu concludes that "any lost usage was from queries that generated minimal or no revenue."<br /> Interior of Google&#39;s Madrid campusGoogle<br /> TechCrunch notes that Google is walking a fine line here. It&#39;s already faced antitrust fines in France over news content, and Germany is ratcheting up pressure on the company&#39;s news licensing tactics. Neither country was ultimately included in the "experiment."<br /> The company has a long history of using the potential withdrawal of visibility as a negotiating stick in similar situations (with success in some cases), including tests in Canada, California and Australia. In the latter case, Aussie grit prevailed: After Google threatened to remove its entire search engine from the country, then-Prime Minister Scott Morrison said, "Let me be clear. Australia makes our rules for things you can do in Australia." The bill was passed and enacted, and Google struck deals with Australian media companies to license content. And yes, Google search is still available Down Under.This article originally appeared on Engadget at https://www.engadget.com/big-tech/google-says-its-european-experiment-shows-news-is-worthless-to-its-ad-business-161103352.html?src=rss

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Huawei allegedly 'benefited' from European Parliament bribery scheme

<p>Several people have been arrested as part of a corruption investigation linked to the European Parliament and Huawei. The company is suspected of bribing European Union officials, according t [...]

Match Score: 65.76

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The EU's new charges against Google could lead to at least $35 billion in f

<p>The EU is moving forward with competition-based regulatory actions against Google and Apple. The European Commission (EC) <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:1;pos [...]

Match Score: 53.29

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AI Mode adds a dedicated search chatbot to Google

<p>Google is shaking up Search. Again. Nearly a year after the company <a data-i13n="cpos:1;pos:1" href="https://www.engadget.com/google-search-will-now-show-ai-generated-answe [...]

Match Score: 51.82

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Google stuffs even more AI tools into online shopping

<p>As much money as Big Tech is <a data-i13n="cpos:1;pos:1" href="https://www.engadget.com/ai/google-is-investing-another-billion-dollars-in-anthropic-145548826.html">s [...]

Match Score: 51.40

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How to use your Google TV or Chromecast to stream via a VPN

<p>Google is notorious for <a data-i13n="cpos:1;pos:1" href="https://killedbygoogle.com/">killing off</a> initiatives in both its hardware and services divisions. [...]

Match Score: 50.83

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Meta AI is coming to Europe this week

<p>Meta is <a data-i13n="cpos:1;pos:1" href="https://about.fb.com/news/2025/03/europe-meet-your-newest-assistant-meta-ai/">rolling out its AI assistant</a> across [...]

Match Score: 49.77

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The best live TV streaming services to cut cable in 2025

<p>Around ten years ago, as the price of cable rose to untenable heights, live TV streaming services <a data-i13n="cpos:1;pos:1" href="https://www.engadget.com/2015-02-09-sling [...]

Match Score: 49.11

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The best Chromebook you can buy in 2025

<p>You might be tempted to get a Chromebook as your next laptop and we wouldn’t blame you. Chrome OS has come a long way: Chromebooks today have a good combination of build quality, battery li [...]

Match Score: 46.19

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Tech’s biggest losers in 2024

<p>The tricky thing about naming the year’s biggest losers in tech is that in 2024, it once again felt like everyone lost. Amid <a data-i13n="cpos:1;pos:1" href="https://www. [...]

Match Score: 45.86