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Startup wisdom: How to get your startup noticed — 5 principles to master

Startup wisdom is a new TNW series offering practical lessons from experts who’ve helped build great companies. This week, Lize Hong, the founder of strategic communications firm Venture Vox, shares her tips on getting startups noticed. Startups don’t fail because they lack a good product. They fail because no one knows or cares about them. It’s brutal, but true. While many founders cling to the myth that “build it and they will come,” the reality is that attention is oxygen for startups. I’ve learned this through experience. As a tech communications expert, I’ve defended the reputations of companies like Google and Uber…This story continues at The Next Web

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I found the best productivity mouse for work
I found the best productivity mouse for work

<p>A good mouse can make a bigger difference than you might think — especially if you spend hours each day clicking through spreadsheets, editing documents or working across multiple tabs. Whe [...]

Match Score: 97.85

The Logitech MX Master 4 is here with haptic feedback, less rubber and the same shape
The Logitech MX Master 4 is here with haptic feedback, less rubber and the

<p>If you’ve shopped around for a wireless mouse at any point in the past decade, you’ve probably seen lots of people recommending a Logitech MX Master. There’s good reason for that: They [...]

Match Score: 96.05

Google now thinks it's OK to use AI for weapons and surveillance
Google now thinks it's OK to use AI for weapons and surveillance

<p>Google has made one of the most substantive changes to its <a data-i13n="cpos:1;pos:1" href="https://ai.google/responsibility/principles/">AI principles</a> si [...]

Match Score: 66.73

Tesla's latest 'Master Plan' isn't a mission statement, it's a discursive mess
Tesla's latest 'Master Plan' isn't a mission statement, it's a discursive m

<p>Tesla <a data-i13n="cpos:1;pos:1" href="https://x.com/Tesla/status/1962591324022153607"><ins>has released</ins></a> part four of its so-called & [...]

Match Score: 63.70

Logitech's brand new MX Master 4 is already 25 percent off
Logitech's brand new MX Master 4 is already 25 percent off

<p>Logitech released its newest mouse less than a week ago but you can already grab it for a discounted price. Right now, the <a data-i13n="elm:affiliate_link;sellerN:Best Buy;elmt:;cpos [...]

Match Score: 59.15

The best password manager for 2025
The best password manager for 2025

<p>Recently, we saw all the ways reused passwords can harm your security posture. The <a data-i13n="cpos:1;pos:1" href="https://www.engadget.com/23andme-hack-now-estimated-to-a [...]

Match Score: 48.21

We found the best Prime Day gaming deals on video games, hardware and more
We found the best Prime Day gaming deals on video games, hardware and more

<p>It doesn't take much to play games these days. Phone, console, PC or handheld are all viable options. But why play using the bare minimum when you can upgrade your setup on the cheap by snagg [...]

Match Score: 44.24

2025 Hugo Award game finalists include Zelda: Echoes of Wisdom and Dragon Age: The Veilguard
2025 Hugo Award game finalists include Zelda: Echoes of Wisdom and Dragon A

<p>The Hugo Awards began honoring video games for the first time <a data-i13n="cpos:1;pos:1" href="https://www.engadget.com/hugo-award-video-games-220425979.html"><i [...]

Match Score: 43.82

The best Prime Day gaming deals on video games, hardware and more to get before the sale ends
The best Prime Day gaming deals on video games, hardware and more to get be

<p>It doesn't take much to play games these days. Phone, console, PC or handheld are all viable options. But why play using the bare minimum when you can upgrade your setup on the cheap by snagg [...]

Match Score: 43.74