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When shopping online, it often remains unclear whether the price displayed really applies to everyone or was calculated individually. A new law in New York ensures transparency in the USA for the first time and forces companies to disclose when algorithms and personal data play a role in pricing.
In Europe, stricter requirements for transparency and data protection apply, but so-called "surveillance pricing" remains possible here too.
The article New York targets algorithmic pricing with first-in-the-US disclosure law appeared first on THE DECODER.