LimeWire acquires Fyre Festival, has vague plans to offer 'real experiences'
LimeWire has announced that it's acquired the rights to Fyre Festival, the disastrous, influencer-fueled 2017 music festival. The newly revived company — which now acts as a NFT music marketplace rather than a file-sharing service — bought the rights for $245,000 in an eBay auction, The New York Times reports. A separate plan to use the Fyre Festival name to launch a new music streaming service was announced in April 2025.
"Fyre became a symbol of hype gone wrong, but it also made history," LimeWire CEO Julian Zehetmayr shared in a press release. "We're not bringing the festival back — we’re bringing the brand and the meme back to life. This time with real experiences, and without the cheese sandwiches."
It sounds like LimeWire might want to turn Fyre Festival into a physical perk of the digital collectibles it sells through its NFT marketplace. The company is planning to reveal "a reimagined vision for Fyre" in the coming months that "expands beyond the digital realm and taps into real-world experiences, community and surprise." During the height of their popularity, NFTs were frequently sold as memberships to exclusive communities and events, so if that's the tack LimeWire takes, it wouldn't be a particularly original one.
Of course, originality might not be the goal when a key strategy for your company is apparently acquiring and reinventing old brands. LimeWire's bet seems to be that the name recognition of buying a musician's NFT from LimeWire or attending a Fyre Festival event and not getting stranded in The Bahamas will be enough for some people.This article originally appeared on Engadget at https://www.engadget.com/general/limewire-acquires-fyre-festival-has-vague-plans-to-offer-real-experiences-200158421.html?src=rss
Rating
Innovation
Pricing
Technology
Usability
We have discovered similar tools to what you are looking for. Check out our suggestions for similar AI tools.
Fyre Festival is becoming a music streaming service that might not be a sca
<p>The Fyre Festival saga is getting an unexpected new chapter. Shawn Rech, who co-founded the TruBlu streaming network for crime and investigative content, is planning to leverage the Fyre Fest [...]
VILE: Exhumed is an unjust casualty in Steam's sweeping censorship campaign
<p>Over the past few weeks, thousands of video games have been banned, removed and delisted from Steam and Itch.io. The justifications for doing so have been almost comically vague, and at least [...]