Apple Music can now flag AI content, but only if distributors elect to label it
While music streaming apps like Bandcamp, Spotify and Deezer have taken steps to inform users about AI-generated content, we haven't heard much out of Apple Music in that regard. However, Apple Music has now introduced "Transparency Tags" designed to show listeners if any elements were generated in whole or part by AI. The catch is that Apple is leaving it up to labels and distributors to create those tags, according to an Apple newsletter to industry partners seen by Music Business Worldwide..
"Proper tagging of content is the first step in giving the music industry the data and tools needed to develop thoughtful policies around AI, and we believe labels and distributors must take an active role in reporting when the content they deliver is created using AI," Apple wrote, calling it a concrete first step toward transparency around artificial intelligence.
Streaming platforms already use metadata tags for things like song and album titles, genre and the name of the artist. The new tags will now identify any artwork, tracks, compositions and music videos created in whole or in part by AI.
However, Apple's new system requires labels and distributors to opt in and manually flag their use of AI, a system that's similar to what Spotify is doing. On top of that, Apple has no apparent enforcement mechanism for AI content.
By contrast, other music platforms including Deezer and Bandcamp are using in-house AI-detection tools to flag content whether the distributor opts in or not. Deezer disclosed in January 2026 that it receives over 60,000 fully AI-generated tracks every day, double the number it saw in September 2025. Synthetic content, also called "AI slop," has accounted for 13.4 million tracks on its platform, Deezer added.This article originally appeared on Engadget at https://www.engadget.com/entertainment/music/apple-music-can-now-flag-ai-content-but-only-if-distributors-elect-to-label-it-121521873.html?src=rss
