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Threads reaches 150 million daily users and is ramping up ads
Threads reaches 150 million daily users and is ramping up ads

Threads has grown to 150 million daily active users. Mark Zuckerberg shared the latest milestone for the company&#39;s text-based app during Meta&#39;s third-quarter earnings call. The company previously reported in August that Threads had reached more than 400 million monthly users.Zuckerberg, who has mused that Threads could become Meta&#39;s next billion-person app, said that it was "on track to become the leader in its category." He also said that time spent in the app had increased by 10 percent, which he credited to improvements to the company&#39;s AI recommendation systems. On Wednesday, Instagram chief Adam Mosseri said that Meta was also "exploring" algorithm personalization controls for Threads. The company is currently testing the ability to "tune" Instagram&#39;s algorithmic recommendations. As Threads has grown, Meta also confirmed that ads are ramping up on the platform. During the call with analysts, Meta CFO Susan Li said that "ads are now running globally" in the Threads feed. The company had previously brought ads to Threads users in 30 countries following a small test earlier this year. This week, the company also announced that it would expand the type of ad formats on Threads, including video ads. "We&#39;re following our typical monetization playbook of optimizing the ads formats and performance," Li said. This article originally appeared on Engadget at https://www.engadget.com/social-media/threads-reaches-150-million-daily-users-and-is-ramping-up-ads-214259945.html?src=rss

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Threads users still barely click links
Threads users still barely click links

<p>Two years in, Threads is starting to look more and more like the most viable challenger to X. It passed 350 million monthly users earlier this year and Mark Zuckerberg has predicted it could [...]

Match Score: 309.29

Bluesky and Threads showed us very different visions for a post-X future
Bluesky and Threads showed us very different visions for a post-X future

<p>There’s no longer any question that Threads and Bluesky have created the most viable alternatives to the platform once known as Twitter. But while the two services may share some of the sam [...]

Match Score: 215.04

Threads is getting a dedicated media tab and photo tagging
Threads is getting a dedicated media tab and photo tagging

<p>Meta’s Threads app is getting some new Instagram-like features. According to Instagram head <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:1;pos:1" class="no-affi [...]

Match Score: 145.41

Threads is finally embracing links
Threads is finally embracing links

<p>If you&#39;re active on Threads, you&#39;ve probably noticed that posts with links don&#39;t do very well with the app&#39;s recommendation algorithm. This is especially notic [...]

Match Score: 130.90

Meta begins a ‘small test’ of ads on Threads
Meta begins a ‘small test’ of ads on Threads

<p>In its year-and-a-half of existence, one of the things that’s set Threads apart from Meta’s other apps is that the service has been entirely free of the advertising that fills up just abo [...]

Match Score: 129.67

Two years later, Meta is making DMs on Threads official
Two years later, Meta is making DMs on Threads official

<p>Meta announced just a couple weeks ago that it would finally start testing a <a data-i13n="cpos:1;pos:1" href="https://www.engadget.com/social-media/threads-is-finally-getti [...]

Match Score: 122.34

Meta is experimenting with long-form text on Threads
Meta is experimenting with long-form text on Threads

<p>Meta seems to be working on ways for Threads users to share long-form writing within a single post. Several users have <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:1;pos:1& [...]

Match Score: 116.13

Threads is moving to threads.com and adding a bunch of new web features
Threads is moving to threads.com and adding a bunch of new web features

<p>Back when Meta first introduced its Twitter competitor Threads, many noted that the company had failed to secure the threads.com domain and instead launched the website at threads.net. At the [...]

Match Score: 115.65

Threads is up to 400 million monthly active users
Threads is up to 400 million monthly active users

<p>Meta&#39;s X competitor, Threads, is continuing to add users at a brisk clip, with the social network now surpassing 400 million monthly active users. The news, reported by <a data-i13 [...]

Match Score: 114.86