Crucial is a casualty of AI's hunger for RAM
Micron Technology is winding down its consumer-facing Crucial brand to focus on providing RAM and other components to the AI industry, The Wall Street Journal reports. The company plans to continue shipping Crucial RAM and storage through February 2026, and will honor warranty service and support for its existing Crucial products even after it stops selling directly to consumers."The AI-driven growth in the data center has led to a surge in demand for memory and storage. Micron has made the difficult decision to exit the Crucial consumer business in order to improve supply and support for our larger, strategic customers in faster-growing segments," Sumit Sadana, Micron Technology's EVP and Chief Business Officer said in an announcement to investors. Micron Technology didn't share how many jobs could be impacted by shuttering Crucial, but did note that it hoped to soften the blow via "redeployment opportunities into existing open positions within the company."The majority of generative AI products used today are supported by a growing network of data centers that train and host large language models. The rapid buildout of servers at these data centers has been a boon to PC parts makers like NVIDIA, who provide the GPUs used to power them, but also companies like Micron, who build the memory components these computers need to run. It's not surprising the company would want to focus on where growing demand is, but it does put considerable strain on the remaining companies who continue to service both businesses and hobbyist PC-builders.There were next to no true deals on memory or pre-built PCs for Black Friday due to how costly RAM has become now that AI companies are buying it in bulk. PC maker CyberPowerPC even went as far to say that "global memory (RAM) prices have surged by 500 percent and SSD prices have risen by 100 percent," forcing it to raise prices on its products. Losing another source of RAM like Crucial likely won't make things any better.This article originally appeared on Engadget at https://www.engadget.com/computing/crucial-is-a-casualty-of-ais-hunger-for-ram-185910113.html?src=rss
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