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Netflix raises subscription praises again, with its Standard plan now costing $18 per month

Netflix’s earnings report for the fourth quarter of 2024 recently dropped. While results like an operating income of more than $10 billion and a 16 percent revenue increase seem to be good news for the company's shareholders, Netflix users won’t be so fortunate. Subscription prices are going up yet again, starting today.<br /> The Standard plan with ads is inching up from $7 to $8 a month, while the ad-free version of Standard will rise from $15 to $18 a month. The monthly rates for Premium, which offers 4K Ultra HD and HDR, will increase from $23 to $25. Adding an extra member from outside your household to a streaming plan is also getting more expensive, changing from $8 a month to $9 a month.<br /> "As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix," the company said in its shareholder letter. "To that end, we are adjusting prices today across most plans in the US, Canada, Portugal and Argentina."<br /> In 2023, Netflix eliminated its Basic plan in major markets. That change preceded the most recent increase in subscription costs, less than two years ago.This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/netflix-raises-subscription-praises-again-with-its-standard-plan-now-costing-18-per-month-234344714.html?src=rss