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planning-campaigns

Skill from SupercmoHQ/superCMO-skills

Install

npx skills add SupercmoHQ/superCMO-skills --skill planning-campaigns

Runs the open skills CLI and installs the skill for your agent (Claude Code, Codex, Cursor …). Alternatively copy the skill folder into .claude/skills/ or upload it in Claude.ai under Settings → Skills.

As a Claude Code plugin

/plugin marketplace add SupercmoHQ/superCMO-skills /plugin install supercmo@superCMO-skills

This skill is part of the plugin “supercmo”. In Claude Code the plugin installs it together with the plugin’s other skills, commands and hooks.

What does the planning-campaigns skill do?

Decides what to make next — turns the brand, the product, your own running ads and competitor research into the concepts worth testing next. Each concept is a full description of one ad, the buyer it targets, the bet it tests and the evidence it rests on — complete enough for a producer to build from directly. Nothing is generated before the plan is approved — it asks which concepts to build, and only then hands each approved concept to the skill that builds it. Use when the user asks what to make, what to test next, what hooks or angles to try, for campaign concepts, or a creative plan — or wants the whole campaign run end to end, from research to finished ads. Not for a single ad with no plan behind it — that goes straight to the producer skill.

Description from the SKILL.md in the source repository.

Questions about planning-campaigns

What does the planning-campaigns skill do?

Decides what to make next — turns the brand, the product, your own running ads and competitor research into the concepts worth testing next. Each concept is a full description of one ad, the buyer it targets, the bet it tests and the evidence it rests on — complete enough for a producer to build from directly. Nothing is generated before the plan is approved — it asks which concepts to build, and only then hands each approved concept to the skill that builds it. Use when the user asks what to make, what to test next, what hooks or angles to try, for campaign concepts, or a creative plan — or wants the whole campaign run end to end, from research to finished ads. Not for a single ad with no plan behind it — that goes straight to the producer skill.

How do I install planning-campaigns?

In a terminal: npx skills add SupercmoHQ/superCMO-skills --skill planning-campaigns. The skills CLI asks which agents to install it for. In Claude.ai you can upload the skill folder as a ZIP under Settings → Skills.

Which agents can use planning-campaigns?

Skills use the open SKILL.md format, which Claude Code, Claude.ai, the Claude API, OpenAI Codex, Cursor, Gemini CLI and other agents support.

Is planning-campaigns safe to use?

Our automatic check found no risky patterns (piped shell scripts, hidden characters, secret access, prompt overrides). It is not a full audit – read the SKILL.md and any scripts before installing.

More skills from SupercmoHQ/superCMO-skills

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SupercmoHQ/superCMO-skills

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generating-videos
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No risky patterns found
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No risky patterns found

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