writing-ad-copy

Decides what to make next — turns the brand, the product, your own running ads and competitor research into the concepts worth testing next. Each concept is a full description of one ad, the buyer it targets, the bet it tests and the evidence it rests on — complete enough for a producer to build from directly. Nothing is generated before the plan is approved — it asks which concepts to build, and only then hands each approved concept to the skill that builds it. Use when the user asks what to make, what to test next, what hooks or angles to try, for campaign concepts, or a creative plan — or wants the whole campaign run end to end, from research to finished ads. Not for a single ad with no plan behind it — that goes straight to the producer skill.

Generates the storyboard sheets for a video — one image per clip, panels in a row, each panel one action. Divides each clip into panels itself, then builds the sheets one at a time, each taking the previous one as a reference, so the person and product stay consistent except where the story deliberately changes them. Use when a video's clip lengths and story are settled and it needs sheets before anything is animated. Not for a still image on its own — that should be made using generating-images.

Generates a UGC video — a creator or customer, on camera as themselves, sharing their own authentic take on a product. Use when the user wants a UGC video, creator video, influencer ad or endorsement, tiktok-style review, unboxing, try-on, OOTD, fit check, haul, tutorial, talking head, or creator testimonial. Not for a produced advertisement in the brand's voice, where a presenter or actor plays a role in the brand's spot — that is generating-ad-videos; not for a video with no person in it, or a person with no product to show.

ALWAYS read this skill before generating or animating any video, or calling video_generate — text-to-video, image-to-video, a start→end transition, or a reference / motion / audio-guided clip. Generates a video from a brief — one clip, or several clips joined into a single file at any length. Use when the user wants to make or generate a video, animate a photo, bring an image to life, produce b-roll, film a described scene, or move from one held frame to another. This skill should also be used when the video takes its motion or style from an existing video, or has to run to an existing audio track.

Finds out who a brand competes with. Reads what the brand sells from its site, searches the web for the alternatives buyers compare it against, and proposes a shortlist with competitor names and websites. Use when the user asks who their competitors are, or to find or refresh their competitor list, or when another skill needs competitors named first.

Onboards a new user — sets up their brand for the first time from their website. Analyzes the brand, finds its competitors, and saves both to the company profile that every later session reads from. Use when the user wants to onboard, get started, or set up their brand or company profile. Not for just analyzing a brand from its website — that is analyzing-brand.

Diagnoses which capabilities are ready or blocked, sets up the keys, then sets up the brand from its website. Use when the user asks to "set me up," "setup," "help me get set up," "get started," "help me get started," "get me started," "what can you do," or to configure or finish setting up SuperCMO, or on a no_provider_configured error.

Writes what is said in a video — the words a person speaks on camera, or a voiceover heard over the picture. Fits the writing to the time available, so lines are never rushed to fit or padded to fill. A video longer than a single clip gets its script split into one piece per clip, each sized to that clip's seconds. Outputs the words as text only — nothing is recorded or voiced here. Use when the user wants a script, dialogue, or a voiceover written for a video.

Find Reddit threads where people are genuinely asking for what you offer, then draft short, genuinely helpful replies — disclosing your affiliation honestly and naming your product only when it truly answers the question. Two moves: discovery — scan the right subreddits for real needs (recommendation asks, expressed pain, competitor mentions) and rank the few threads where you can actually help; drafting — write from real experience, respect each community's self-promo rules, and keep a human in the loop to review and post. This markets on Reddit the honest way: contribute value, disclose who you are, never astroturf. Distilled from the playbook behind doany.ai's Reddit agent. Triggers on "find reddit opportunities", "reddit marketing", "reddit automation", "reply on reddit for my product", "reddit community engagement", "reddit lead gen", or any ask to turn Reddit threads into genuine, disclosed marketing replies.

Move issues and external PRs through a state machine of triage roles, categorise, verify, grill if needed, and write agent-ready briefs.

Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet

Build and sharpen a project's domain model. Use when discussing codebase terminology, writing or editing a GLOSSARY.md, or recording or editing an ADR.

Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet

Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet

Automate Twitter/X with posting, engagement, and user management via inference.sh CLI. Apps: x/post-tweet, x/post-create (with media), x/post-like, x/post-retweet, x/dm-send, x/user-follow. Capabilities: post tweets, schedule content, like posts, retweet, send DMs, follow users, get profiles. Use for: social media automation, content scheduling, engagement bots, audience growth, X API. Triggers: twitter api, x api, tweet automation, post to twitter, twitter bot, social media automation, x automation, tweet scheduler, twitter integration, post tweet, twitter post, x post, send tweet

Writing documents for agents. Use when creating or editing skills, or modifying AGENTS.md or CLAUDE.md.