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Threads is up to 400 million monthly active users
Threads is up to 400 million monthly active users

Meta's X competitor, Threads, is continuing to add users at a brisk clip, with the social network now surpassing 400 million monthly active users. The news, reported by Fast Company, follows Threads reaching the 300 million mark in December 2024 and the 200 million mark in August 2024.
FC also cited data from Similarweb that showed mobile performance for Threads drawing closer to the figures from X. In June, Threads posted 115.1 million daily active users on mobile and X had 132 million. Those figures marked an increase of 128 percent on-year for Threads, but a slide of 15 percent from the previous year for X.
When Meta launched Threads in 2023, Mark Zuckerberg set a goal of making it "a public conversations app with 1 billion+ people on it." There was still plenty of progress left for the platform to make after its first year, on users and features. But already in 2025, Threads has added some pretty core features such as DMs and an increased emphasis on external links (although whether people will click those links is a separate question).This article originally appeared on Engadget at https://www.engadget.com/social-media/threads-is-up-to-400-million-monthly-active-users-190203754.html?src=rss

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Threads users still barely click links
Threads users still barely click links

<p>Two years in, Threads is starting to look more and more like the most viable challenger to X. It passed 350 million monthly users earlier this year and Mark Zuckerberg has predicted it could [...]

Match Score: 325.16

Bluesky and Threads showed us very different visions for a post-X future
Bluesky and Threads showed us very different visions for a post-X future

<p>There’s no longer any question that Threads and Bluesky have created the most viable alternatives to the platform once known as Twitter. But while the two services may share some of the sam [...]

Match Score: 204.30

Threads is getting a dedicated media tab and photo tagging
Threads is getting a dedicated media tab and photo tagging

<p>Meta’s Threads app is getting some new Instagram-like features. According to Instagram head <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:1;pos:1" class="no-affi [...]

Match Score: 145.89

Threads is finally embracing links
Threads is finally embracing links

<p>If you&#39;re active on Threads, you&#39;ve probably noticed that posts with links don&#39;t do very well with the app&#39;s recommendation algorithm. This is especially notic [...]

Match Score: 142.57

Threads is getting a 'communities' feature for better conversations
Threads is getting a 'communities' feature for better conversations

<p>Now that Threads has grown to more than <a data-i13n="cpos:1;pos:1" href="https://www.engadget.com/social-media/threads-is-up-to-400-million-monthly-active-users-190203754.h [...]

Match Score: 139.70

Meta is experimenting with long-form text on Threads
Meta is experimenting with long-form text on Threads

<p>Meta seems to be working on ways for Threads users to share long-form writing within a single post. Several users have <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:1;pos:1& [...]

Match Score: 138.69

Two years later, Meta is making DMs on Threads official
Two years later, Meta is making DMs on Threads official

<p>Meta announced just a couple weeks ago that it would finally start testing a <a data-i13n="cpos:1;pos:1" href="https://www.engadget.com/social-media/threads-is-finally-getti [...]

Match Score: 127.22

Threads is moving to threads.com and adding a bunch of new web features
Threads is moving to threads.com and adding a bunch of new web features

<p>Back when Meta first introduced its Twitter competitor Threads, many noted that the company had failed to secure the threads.com domain and instead launched the website at threads.net. At the [...]

Match Score: 122.74

Threads will finally let everyone change their default feed
Threads will finally let everyone change their default feed

<p>Meta’s Threads is finally allowing users to change their default feed in the app, in a move that addresses what has long been one of the most frustrating parts of the service. With the upda [...]

Match Score: 112.32